What Is Bulk Email Marketing and How Does It Work?
In today’s digital-first world, email remains one of the most powerful and cost-effective marketing channels. Among the many email strategies available, bulk email marketing stands out for its ability to reach a large audience with minimal effort. But what exactly is bulk email marketing, and how does it work? In this blog, we’ll break down everything you need to know—and show how Viraaj Digital’s bulk email marketing services can help your business grow. What Is Bulk Email Marketing? Bulk email marketing is the process of sending a single email message to a large group of recipients at once. It’s commonly used for: Promotions and offers Newsletters Announcements Product updates Event invitations Unlike one-to-one communication, bulk email is mass communication —but when done right, it can still feel personal and relevant to your audience. How Does Bulk Email Marketing Work? Here's a step-by-step breakdown of how bulk email marketing works: 1. Build Your Email List The foundat...